
Elin & Lapides
Release Date: 18 Aug 2003
Format: Paperback
Pages: 264
ISBN: 9780205365388
ISBN-10: 0205365388
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
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